It is undeniable that the craft beer industry is developing continuously. With the increasing demand of consumers, the number of refined products entering the market every year is also increasing. If you are new to this industry, you may realize that you need to find a way to make your product stand out from the competition.
After improving the brewing process, you may be more excited to deliver the product to consumers. However, completing this process is much more complicated than it seems. First, you will have to choose how you want your product packaged, whether in cans, bottles, or other containers. Next, you need to create a well-designed product label. Then you need to select the type of label you want to use, the label material, and the good label partner who will help you do your job.
For those who are first exposed to the manual brewing process, this process may seem confusing and at a loss. However, to help your product stand out on the shelf, every step of this process is critical. Consumers want to enjoy high-quality beer products. However, they cannot taste the product in the bottle until they take it home to enjoy it. This means that luxury bottles and well-designed product labels are very important to stand out from potential customers.
As more and more craft beer products are put on the market every year, it seems daunting to try every way to ensure that your products stand out from the competition. However, making sure you have an excellent label design and stick it on your beer bottle correctly is a good start. Choosing the right label for your product can be a difficult task, which is why we hope to help you on the right path by weighing the advantages and disadvantages of different types of beer bottle labels.
Hand Labeling
When you first launch your product, you may want to do it yourself. Bottle labels can be purchased from many different online retailers. However, while this may seem like a quick and easy choice, they are not as good as you think.
advantage
These tags are cheap and easy to find through Google search because they are available at many different online retailers.
Many preformed bottle labels offer customizable options that allow you to include your label design when purchasing.
If you want to create labels manually instead of using prefabricated templates, you will be able to select the exact material you choose.
shortcoming
Although they may be convenient, the application process is not professional. Selecting pre made labels and manually attaching them is not a consistent process and will not make your product stand out. Inaccurate manual labeling will lead to waste of money and products.
Selecting a prefabricated template to mark beer bottles does not allow you to manually select labels and bonding materials. These materials are usually of poor quality and may cause labels to peel, tear or blister after being applied.
If you choose to customize the label when you purchase, the beautifully designed label may be delivered in a way that does not meet the standard. Your design may be ambiguous, broken, or inaccurate.
Front and back labels
Front and back labels are a great choice for beer bottle labels. This type of label allows you to show more of the products in the bottle, while also showing your wonderful design. This label style is very common in craft beer products.
advantage
The front and back labels can show your beer products and label design, because it won’t take up too much space on the container.
If you want a more unique label shape, front and back labels are usually easier to customize and are very suitable for die cutting.
Compared with other label types, less material waste is generated.
shortcoming
They use adhesives, which may cause your label to peel or fall off.
Paper labels are easier to tear than can brewed beer packed with shrink wrapping machine.
If you want to add more complex designs to the artwork on the label, the front and back labels may not be able to display the whole work.
Wrap Label
A wrap around label is a beer bottle label that simply wraps around the entire bottle. These are also common beer labels in the craft beer industry
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advantage
The surround label is a classic and traditional label style used in the beer industry. Use these labels to help prospects become familiar with your product.
These beer labels are very effective and can be labeled correctly and quickly compared with DIY.
Compared with the shrink labeling machine for beer cans, the surrounding labeling machine uses fewer products, which ultimately saves you money.
shortcoming
When using this style for beer labels, it is important to remember that obtaining a unique label shape may be more difficult.
Like the front and rear labelers, they also use adhesives, which may cause your labels to peel or tear.
Wrap around labels usually cover most beer bottles, so consumers can’t easily see your actual product.
Apply your labels
After determining the label type of beer products, it is important to consider other factors, so that beer bottle labels can be correctly applied each time.
Material Science
Choosing the best material for your beer label will ultimately make consumers feel that your product is of higher quality. Although there are a large number of label materials available, you need to ensure that they are compatible with your labeling machine. When selecting label materials, you must also remember which adhesive to use. In addition, choosing a coating for your material is another important factor.
uniformity
When producing your product, it is important to remember that consistency is the key. As mentioned earlier, manually marking your product may lead to inaccurate labeling due to human error. Introducing the labeling machine into your production line is a good way to ensure the accuracy and consistency of beer labels.
