Beer bottle label can determine the success or failure of the purchase. The easier the label is to identify and attract people, the more likely you are to get curious or repeat customers. Describing your craft beer in the right light can serve as a promotion to anyone who sees it. A good beer bottle label can trigger discussion and lead to the product off the shelf.
How do you create labels to attract more potential customers to try your craft beer? These tips on better beer bottle labels will help you achieve a striking label that makes your beer just.
Good labels have brand personality
Before you start drafting label ideas for the latest draft, you need to identify something about your brand. Understanding what your product is and who is buying it is a key detail to make the process easier. More specifically: if you want to market American beer, the personality of the label will be very different from that of German lager.
Think about who your target audience is. Does your traditional craft beer remain within the defined flavor range? Or is it more experimental for craft beer connoisseurs? Together with more practical elements, such as where your target customers buy beer or how much they produce, these can better inform your labeling decisions.
Label design
Your label design will play an important role in whether someone buys it. Most customers have no chance to try brewing in advance, so many people will buy according to their first impression.
Once you have established your brand personality, the next step is to translate it into your label in a visually appealing way. From color to image to typesetting, everything will bring a certain feeling and produce different results, so that your beer bottle label can attract specific customers.
Colors
Color is often considered a way to save a lot of time in marketing. Each color will trigger a unique emotion; You can use these connotations to your advantage when creating beer bottle labels.
The color of the bottle will affect the design of the label. You can pair the green bottle with a white or black label, and match it with a flashing red to highlight your personality. Brown bottle is more like a blank canvas, but it is usually best matched with neutral or warm colors, such as gold or orange. This pairing works because it reminds consumers of beer and makes your product look more familiar.
Beer cans can also be used as blank boards, so they are more personal design choices; More modern or unique beer will work according to its own rules, so if you think it is more appropriate, please do not be afraid to find a clever color scheme.
Shape and size
The shape and size of beer bottle labels are considerations for potential customers and your bottom line. Traditional shapes are not always attractive, while custom shapes are usually more expensive to produce.
Review your budget and decide what is more important. If you haven’t already considered it, please consider the size of the bottle. Before you begin the design process, you need precise dimensions to fit together.
style
If you look at a more traditional beer bottle, they usually have a prominent color and a loud name, with the least visual decoration. However, craft beer does not follow this formula at all. Minimalism, impressionism, cartoons – all complement the label of fine beer.
You can create a bottle style by combining your brand identity with your target audience. If you plan to use images, consider using images related to your business or beer. For example, if you use a unique ingredient, you may want to ensure that it appears on your label.
Although the success of your craft beer ultimately depends on how good your beer tastes, many consumers will not go that far if they do not feel the need to do so. This is why a good beer bottle label is essential to developing your craft beer business.
To print, create, and protect custom labels for your bottles or cans, you need the right labeling equipment. Download our free practical labeling device selection guide here to find the perfect labeling device to match your perfect label!
