Launched today, Tanqueray 0.0% is a non-alcoholic liquor alternative with the addition of Tanqueray London Dry Gin, ideal for those who care about their alcohol intake but are looking for authentic taste. Non-alcoholic and low-alcohol beverages are expected to account for 23%* of total adult beverage growth over the next three years, and Tanqueray 0.0% adds an exciting option to this market.
There are many occasions when we should treat ourselves to a small reward, such as sipping a special drink with friends. The new Tanqueray 0.0% eliminates the need to compromise on quality and taste. Tanqueray 0.0% is brewed with the same unique high quality plant extracts that are used to brew Liddon Gold, including pine-scented juniper, peppery coriander, aromatic angelica and sweet licorice. The result is an incredibly non-alcoholic spirit that retains all the flavor without any alcohol.
Founded in London in 1830, the Timgari brand has always been driven by the spirit of exploration and innovation of its founder, Charles Tanqueray. In addition to Tanqueray 0.0%, the range of famous drinks includes Tanqueray London Dry, Tanqueray No. Ten, Tanqueray Rangpur, Tanqueray Flor De Sevilla, Tanqueray Blackcurrant Royale and a number of other limited edition wines.
“Our expert innovation team has combined years of industry expertise with a long history of gin brewing knowledge to create a truly flavoring non-alcoholic alternative,” said Terry Fraser, Chief Distiller at Tivoli. As one of the top-selling premium gin brands in the world, we know our fans won’t want to miss Tanqueray’s 0.0% drinking experience. Flavors stand out in refined cocktails and classic combinations with tonic water, so you can enjoy the same quality and taste even if you choose not to drink alcohol.
The drink is distilled from the same plant extracts that were added to Lydon Dry Gold. These plant extracts are immersed in water, heated, distilled and professionally blended to create a flavorless, non-alcoholic alternative that reflects the essence of Tiffany. This particular distillation process was kept a secret and only a few people knew about it; We are proud to bring this drink to people who like the juniper and citrus flavours of fortified wines but do not want to drink alcohol.”
Tanqueray 0.0% is also a low calorie drink, only 6 kcal per 50ml, suitable for those who are on a calorie-controlled diet. The calorific value of quinine water varies widely, so the data do not include quinine water calories.
Tanqueray 0.0% will be available in Spain and the UK from March 2021, with a suggested retail price of £16 for a 70ml bottle. Available at Waitrose, Morrisons and Sainsbury’s from March and all other national supermarkets from April.
Suggested deployment method:
Fill a chilled glass with ice, pour in 50ml of wine and 150ml of fresh tonic water, garnish with a slice of lemon and serve.
Hot calorie data:
Heat calorie: 25 ml 3 kcal, 50 ml 6 kcal, quinine water heat calorie difference is very big