What is a good product label? It takes a lot of thought and effort to make high-quality labels that highlight personality. Therefore, it is no accident that your product looks interesting and attractive when it goes on sale.
But where do business owners start when creating new product labels? This guide will provide insight into the success of a brand and discuss what makes it different.
Think about your target group
Who do you sell this product to? Answering this question yourself will inform your other decisions. From fonts to colors to graphics, everything will be affected by the type of person you want to attract. So make sure you know what that person looks like and be loyal to them to attract their attention and business.
Emphasize your brand
If you have a specific brand direction or logo, placing it in the front and middle of the label can help customers recognize your product and become familiar with it. The more your customers understand what they are viewing, the easier it will be for them to associate it with your product. Using a logo centric brand is also a great way to stay original, as you will build product labels around the uniqueness of your business.
Make it readable
Simple and clear design is crucial, but consumers also need to read the label so that they can know what they are buying. Gorgeous or decorative text may be distracting or difficult to read, especially from a distance. While some people may like this approach, it is all about understanding your audience without sacrificing readability.
Text size is also a factor to consider – keep any text on the label in six point or more fonts. If the color scheme matches your brand’s style, you can use colors here to help highlight specific text for more clever design.
Practical before original
Whenever possible, it is always good to stand out from the crowd. But this should not be at the expense of brand success. The product label should be an equal part of marketing and information sources, with a little artistry. As long as all the necessary details can be easily found and understood, you can start to try more out of the box ideas.
Label application is also important here. You need to make sure your tags look great every time. If the tagging application looks cluttered, it doesn’t matter how cool your design is for potential customers.
High quality labeling equipment helps by ensuring that your product labels are consistent at all times. If you purchase label devices in the market and need help determining where to start, please download our practical guide for selecting label devices. This free guide will guide you to find the best choice for your unique needs, so that you can spend more time focusing on the fun of designing new labels!
